Summary

When I started as a Digital Marketing Specialist at North Results in 2015, their flagship product was a VPN called Blockless, advertised as a way to bypass regional restrictions on entertainment sites. When Netflix cracked down on region-switching, the company pivoted dramatically, partnering with entrepreneurial thought leader Stu McLaren to sell his TRIBE course (teaches how to run a profitable membership site).

A number of subsequent side projects emerged from that partnership and the ongoing needs of TRIBE students, including live events, private coaching, affiliate product launches, a WordPress hosting solution, and their current flagship product, Searchie (all-in-one solution for online courses and memberships).

My experience at North Results was formative, witnessing for the first time how a small team can achieve big results by keeping an ear to the market pulse, tapping into the global talent pool, employing advanced sales techniques, and leveraging efficient project management.

I was involved with a number of tasks and projects at North Results. Highlights include:

• copywriting, web and social content, video onboarding materials for Blockless VPN
• editing TRIBE membership course
• social channel management, videography, blog writing, content repurposing, graphic design, and email marketing for Stu McLaren
• exposure to a gamut of sales and marketing tactics including Product Launch Formula, ASK Method, StoryBrand, Facebook Page Mastery, coordinated affiliate launches, and more
• participation in live events and workshops, including ClickFunnels Live, TRIBE Live, and high-ticket private coaching sessions 
• advertising management for major product launches, including a 7-figure return on a low 6-figure spend