The power of customer testimonials in driving purchase decisions cannot be overstated.

95% of people say that testimonials influence their purchasing decisions. 77% of people say that watching a brand’s testimonial video helped convince them to buy their product or service, and 89% of marketers say video testimonials are the most effective content marketing tactic.

When it comes to creating effective customer testimonial videos, there are a few key elements to keep in mind.

First, it’s important to ensure that the testimonials are genuine and from real customers. The testimonial should include specific details and results that the customer experienced.

Another important aspect to consider is the delivery of the testimonial. The customer should be able to clearly and effectively communicate their positive experience, and the video should be well-produced with good lighting and sound.

One great example of a customer testimonial video is this video by Zoom, which features a HubSpot executive sharing their experience of using the company’s video meeting software. The video is professionally produced and clearly demonstrates how Zoom is a valuable and user-friendly product. The testimonial gains extra credibility by featuring an executive from a reputable company.