What is video strategy and why does your business need one?
In 2022, video streams and downloads accounted for 82% of global Internet traffic.
In 2023, 89% of people say watching a video has convinced them to buy a product or service and 93% of businesses are using video as a marketing tool.
Video is a time-tested method of sharing information and connecting emotionally with viewers. You can leverage video to convert and retain customers, attract and onboard quality employees, improve your customer experience and reduce support costs, and so much more.
Video is a powerful tool to accomplish your business goals and that’s exactly what video strategy is designed to do. The video strategy formula goes like this:
Goal = Assets X Distribution
So if you want to attract quality employees (goal), you could produce a culture video (asset) showing how great it is to work for your company and embed that video on the careers page of your website (distribution). You could also promote short vertical variations of the culture video on social media using demographic targeting.
If you want to improve your user experience and reduce support costs (goal), you might create FAQ videos (assets) to publish on YouTube and embed on your website FAQ page (distribution).
Or you could improve the efficiency and conversion rate of your sales process (goal) by creating engaging walkthrough videos (assets) your sales agents can share with leads (distribution) to familiarize them with your product or service. You could leverage email automation to send these videos as a drip campaign to new leads.
There are countless ways video can work for your business and leveraging a video strategy is the key to ensuring that you see a return on your video investment.
Every business has unique needs so it’s important to work with an experienced video strategist in order to find the strategy that will work for you.
If you’d like to discuss your goals and opportunities with video, you can book a no-cost discovery session by clicking here.
