There are several benefits of embedding YouTube videos on your website.
Videos are a great way to engage visitors and keep them on the website longer, which can lead to increased conversion rates and revenue. Additionally, videos can help to increase the SEO of a website by providing additional content that can be indexed by search engines.
This video by Superside breaks down the SEO benefits of embedded video.
One example of a company that has benefited from embedding YouTube videos on their website is HubSpot. The marketing and sales software company has a YouTube channel with over 10,000 subscribers and thousands of views on their videos. By embedding these videos on their website, they are able to provide valuable content to their visitors and increase their visibility on search engines. This, in turn, has helped to drive more traffic to their website and increase their customer base.
Embedding YouTube videos on a website can also be a great way to provide customer support and training. For example, a software company can embed videos that show how to use their product, which can help to reduce the number of customer support calls and increase customer satisfaction.
In conclusion, embedding YouTube videos on a website can bring many benefits such as increasing website engagement, conversion rates, revenue and search engine optimization. It also can provide valuable content, increase credibility and authority and provide customer support and training.
