When business owners think of video, advertising is often the first thing that comes to mind. 

However, video can work for your business in many ways other than advertising. You might consider the following video types for your business.

1. Product demonstrations

Businesses can use videos to demonstrate how their products work and showcase their features and benefits. This can be particularly effective for e-commerce businesses, as it allows customers to see the product in action before making a purchase.

Example: NOMATIC used a high-quality video to showcase their immensely popular Peter McKinnon Camera Pack.

2. Customer testimonials 

One of the fastest and most effective ways to win trust with potential customers is with customer testimonial videos. When used in campaigns, testimonial videos are often the most effective type of video for converting new customers. This can be particularly effective if the testimonials are from well-known or respected individuals in the industry.

Look at this example of Zoom using a testimonial video to showcase how their app is used by industry professionals. 

3. Educational content

Businesses can use videos to create educational content that provides value to their customers. This can include tutorials, how-to videos, or other types of content that helps customers to better understand the products or services offered.

4. Event coverage

Businesses can use videos to document events, such as trade shows, conferences, or other industry events. This can help to build buzz and interest in the business and its products or services.

5. Corporate culture

Businesses can use videos to showcase their corporate culture and values. This can help to attract and retain employees, as well as build a positive image and reputation for the business.

6. Explainer videos

Businesses can use videos to explain complex concepts or processes in a way that is easy to understand. This can be particularly effective for businesses in industries such as technology or finance.

7. Live streaming

Businesses can use live streaming to engage with customers in real-time. This can include product launches, Q&A sessions, or other types of interactive content that helps to build a sense of community and engagement with the brand.